Some celebrities endorse political candidates. This doesn't make a lot of sense to me. We are left thinking, "This person is a great singer and actor, so it would only make sense that they would be a great judge of who should run the country." I think that it is mostly about attention. The celebrity gets attention and the politician gets attention and the news channels cover it like it is actual news, so why not.
My personal favorite of the celebrity endorsements is the "Most Interesting Man in the World" campaign. It is an endorsement, but the person wasn't a celebrity before the add campaign. They were actually able to create their own celebrity then use his fame to promote their product. I'm not sure if beer sales have gone up under this campaign, but there have been an incredible number of internet memes spawned as a result.
So celebrity endorsements are a powerful tool. But what is even more powerful is a message that sells itself without endorsements and ad campaigns. Many business owners will tell you that their best advertisement is through word-of-mouth or that their product sells itself.
And so it went when Jesus Christ began his ministry. He could have gone to the religious leaders in Jerusalem and then used their notoriety and standing to legitimize his own. But that was not the route that he took. He went to Galilee. He went to the outcasts, the sick, the unclean. He spoke of love and redemption and that the Kingdom of God was open to all. It was a message so powerful that it needed no endorsement then and it still resonates today.
The message of Jesus Christ is that we all have sinned, we all have made mistakes, we all fallen short of the Glory of God. But also redemption is available to us all. Redemption is not a Wedgwood Vase found in a royal palace, or a Ferrari driven by a rich athlete. Redemption is available to all who seek it. Redemption is there for each of us and all we need to do is ask.
That is a message that spreads no matter who is saying it.
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